The marketing orientation is perhaps the most common orientation used in contemporary marketing. Disadvantages of Societal Orientation. Market orientation disadvantages More complex. Market research allows companies to gather feedback from consumers. Market-oriented businesses focus on analyzing the target audience to determine their needs and design a product to fit those needs. This business model centers everything around what the customer wants rather than on promotions. Market orientation also involves monitoring competitors ‘ actions and their effect on customer preferences, as well as analyzing the effect of other exogenous factors. Using an orientation program to help newly hired employees become familiar with the organization poses several disadvantages. At first sight, this arrangement serves all parties involved: consumers in the wealthy nations get cheap products, and jobs are created in poor countries. Companies must consider broader aspects to generate profits, from market needs, business operations to competitive maps. A market orientated organisation looks at the market and its target audience first, before any production or sales activities takes place, to learn what potential customers want from organisations. Market orientation is a strategic focus on identifying consumer needs and desires in order to define new products to be developed. By fulfilling the needs of the customer they create happy, returning buyers willing to spend money on the product as it meets their desire for what the product or service should do. 1.2: Advantages and disadvantages of marketing orientation of Boots: There involves various advantages and disadvantages in marketing process of Boots. These are discussed below: Benefits: Supply by demand: The main advantage of Boots is that it … Most shoes and leather goods sold in rich countries come from factories in developing and newly industrialising countries, where production costs are low. Disadvantages of the product orientation strategy include the phasing out of a company in instances where a competitor with the same product focuses on consumer needs, products may become absolute through a change in technology and other market factors and can lead to many missed market opportunities to exploit. Creates loyalty with customers, as the aim is fulfill the needs of the consumer. MARKET ORIENTATION. A marketing, or market, orientation means your business philosophy and activities are centered on a customer-first mentality. Market orientation philosophy is the most common orientation philosophy in business. However, there is a risk of race to the bottom. Differences Between Marketing Orientation & Production Orientation. The marketing message can be misleading; Budget limitations; Market Orientation. Strengths of Marketing Orientation 1. Employees and employers alike have high expectations for new-hire orientation. These range from preparation costs to the inability to personalize training and orientation. It is useful for improving the quality of an existing product or in developing the next new product. Disadvantages: Marketing message is sometimes distorted, limited budget.